Resources

Guides written for people spending real money on a watch. No fluff, no affiliate padding — just what we would tell you on the phone.

Buying guides

• Omega Seamaster vs Speedmaster: which one should you buy? — two icons built for opposite jobs.
• The Breitling Navitimer buying guide — references, sizing and what to pay.
• Is a Tudor Black Bay worth it? — where it earns its price and where it does not.
• Patek Philippe complications explained — what the terminology means and how it maps to price.
• Cartier Tank vs Santos — choosing your first Cartier.

Selling and valuation

• How to value a pre-owned luxury watch before you sell — the four things that actually move the number.
• Request a free valuation — tell us the reference and we will come back with a figure.

Browse by brand

Jump straight into the collections: Breitling, Omega, Cartier, Patek Philippe, Panerai, Tudor, IWC and Audemars Piguet, or see everything in stock.

New guides are published regularly — the full archive lives on our editorial page.